Thums Up announces worldwide partnership with Tokyo Olympic Games

The Coca-Cola Company's home-grown soft drink brand, Thums Up, on Tuesday announced to become a worldwide partner at the Olympic Games to be held in Tokyo starting July 23. This is probably the first time when a beverage firm from India is partnering with the Olympic Games. "As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games, athletes, who overcame tremendous odds to reach where they are today," Coca-Cola India said in a statement. The Coca-Cola Company has a long history of sponsoring major sporting events, organisations and projects around the world. Coca-Cola Vice-President (India and Southwest Asia) and Head (Marketing) Arnab Roy said, "In line with our long history of partnering with major sporting events globally, our strategic partnership with the Olympic Games Tokyo 2020 reinforces our long-standing commitment to refresh sports fans and enhance our consumers' experiences" It is al

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